Image Guidelines for Your Fundraising Campaign

Why Good Images Matter

A compelling image can make your campaign stand out, capture emotion, and help donors connect with your cause. Here’s how to choose the best images for your campaign:

Best Practices for a Great Campaign Image

1. Choose High-Quality Images

· Minimum size: 1024 x 768 pixels for clear, sharp images.

· Use bright, well-lit photos to enhance visibility.

· Avoid blurry, pixelated, or low-resolution images.

2. Select an Image That Tells a Story

· Pick an image that reflects your cause—whether it’s people receiving aid, volunteers in action, or a personal moment from your journey.

· Show emotion—smiles, hope, gratitude, or the reality of those in need can be powerful.

3. Avoid Text-Heavy Graphics

· Avoid placing too much text over an image—it can make it hard to read.

· If adding text, keep it minimal and ensure readability.

4. Respect Privacy & Permission

· Use only images you own or have permission to use.

· If using photos of individuals, obtain consent before sharing.

· Avoid copyrighted images or stock photos without licensing rights.

5. Use Islamic Relief Canada's Branding When Possible

· If you have relevant Islamic Relief Canada visuals, such as logos or event images, incorporating them can help with credibility and recognition.

Need Help?

If you’re unsure about your image, check out our selection of preset images available for your campaign or reach out for guidance!