Tips for Creating Effective Fundraising Videos

Why Video Matters

A well-crafted video can help bring your campaign to life, engage your audience, and inspire donations. A strong, personal message helps build trust and shows donors why their support matters.

Best Practices for a Great Fundraising Video

1. Keep It Short and Engaging

· Aim for 30-60 seconds to keep attention focused.

· Start with a strong hook—a question, a compelling statement, or a personal story.

2. Tell Your Story Clearly

· Introduce yourself and why you’re fundraising for Islamic Relief Canada.

· Explain who you’re helping and what difference donations will make.

· Share a personal connection or why this cause matters to you.

3. Use High-Quality Audio & Video

· Film in a well-lit area and use a stable camera or tripod.

· Ensure clear audio by filming in a quiet place or using an external microphone.

4. Show Impact & Emotion

· Use footage or images of the people or communities impacted.

· Speak with passion and sincerity—your enthusiasm will inspire others.

5. End with a Strong Call to Action

· Tell viewers exactly what you need:

         o "Donate today to support this cause!"

          o "Click the link to make a difference now!"

· Add text overlays or subtitles for clarity.

Best Practices for a Great Fundraising Video

Check out other users’ campaign page fundraising videos!  Campaigns | Crowdfunding